Korea's latest coffee trend has been shaped around western-style espresso machines and select coffee beans from diverse origins, eclipsing the standing of the once-beloved “mix coffee” — a powdery mixture of coffee, creamer and sugar.
The celebrity couple will no longer be the faces of Maxim's coffee products with the expiration of their contracts, according to the brand's parent company.
Dong Suh Foods Corporation’s Maxim Supreme Gold, a premium coffee mix, was introduced in August this year, selling over 230 million cups during the first month after its launch.
Korea JoongAng Daily Sitemap